Today the market for printing is super competitive and we know many businesses out there are looking for ways to cut costs and printing is often one area where cost-cutting can come into play.
There are lots of cheap online options out there for printing, but price shouldn’t be the only thing you take into consideration when choosing a printer. Opting for the lowest price instead of looking at the big picture could cost you time and money. See below for three reasons why reliability and experience should be prioritised over cost when you’re looking at doing printing for your business.
1. Quality Compromises Can Hurt Your Brand
Choosing the cheapest option for your printing often involves choosing an exclusively online printing company.
The problem with this is that often you don’t get the same level of service you would get by using a printing company that has a physical location that you can visit or speak to a person who really knows the printing industry and what it is you’re looking to achieve. The last thing you would want is to have poorly cut business cards or flyers arrive on the day you need them or even worse, not arrive at all.
Sometimes paying more for better quality printing can be worthwhile for peace of mind as well as making the best impression with your brand.
2. Hidden costs of mistakes and reprints
One of the more common issues with cheap printing is that you often don’t have the oversight of a person checking your work for quality control and mistakes.
At Rieger’s you have the benefit of our experience and attention to detail – we ALWAYS do a proof of your printing before printing the bulk run. We’ll check colours, alignment and formatting issues with fonts and images. We also try and do a cursory check of flyers, posters, business cards etc for any obvious spelling mistakes – we couldn’t even tell you the number of times we’ve picked up something super obvious that many pairs of eyes have missed before sending the product for printing! Sometimes when you’ve been staring at something for so long you don’t see the obvious.
We pride ourselves on being able to alert our clients to any potential issues BEFORE we print everything instead of after.
3. Customer Service and Communication Issues
Printing is not a one size fits all process.
Every job we do is quite different – different sizes, different colours, different paper requirements (some people/companies might want gloss while some want a more satin finish). You get the gist. So, it’s important that you are able to have those conversations with a physical person and feel like your requests are being taken on board so you get the result you’re looking for. We are responsive to all enquiries, can easily be reached by phone to discuss anything that needs to be discussed. We can put a rush on jobs that are needed in a hurry, give advice and guidance and always make sure to deliver your printing on time. We know companies are often working to super tight deadlines and that is where having that one on one relationship with your printer is priceless. That alone will save you money in the long run as well as that precious commodity of time.
Final Thoughts: Is It Really Worth the Risk?
While at first it may seem that saving money and going for the lowest price option is the best choice for your printing, the bigger picture does need to be considered. A reliable printing company will ensure you will receive the high-quality product you’re looking for with the added benefit of having it produced in time to meet your deadline.
In the end, choosing a reliable company that might cost you more in price is cheaper than having a job that isn’t up to scratch, after all what you are putting out there reflects your professional image and brand so it’s important that it looks the part!
So, next time you are looking for a print provider, think beyond the price tag and take quality, time, oversight and reliability into consideration. You’ll find it a worthwhile investment in the end.